October 25, 2008
New route boosts M'sian tourist numbers
The number of Malaysian tourists visiting Yogyakarta has risen significantly since flag carrier Malaysian Airlines introduced a direct flight in February, a tourism official said.
"Previously, Malaysian tourists had to fly through Jakarta or Bali, which takes more time and is more expensive," Yogyakarta Tourism Board chief Tazbir said Wednesday.
"The introduction of the direct flight means Malaysia has toppled Japan as the top origin of tourists."
Malaysia Airlines flies direct between Kuala Lumpur and Yogyakarta three times a week (Tuesday, Friday and Sunday)
In January, another Malaysian airline, Air Asia, started serving the Yogyakarta-Kuala Lumpur route with four flights a week. Air Asia introduced daily flights on the route in March.
Tazbir said that in 2007, before the direct route was opened, 5,424 Malaysian tourists arrived in Yogyakarta by airplane, compared with 9,287 arrivals by October this year — almost double the number.
He said that in total about 12,000 Malaysians had visited Yogyakarta so far this year, including those who did not stay overnight.
The increase in tourists visiting Yogyakarta is good news for hoteliers in the city.
The Melia Purosani Hotel, for example, has experienced an increase in the number of Malaysian tourists staying at the hotel, with Malaysians being the biggest group of foreign tourists staying at the hotel.
"About 3,000 Malaysians stayed in the hotel in 2007 while about 5,000 Malaysians stayed here by October this year," the hotel's public relations manager Dyah Retno Wikan said.
"By October, 3,500 Japanese tourists had stayed at the hotel. The next (biggest group) were European guests including those from Russia."
The tourism board is trying to open new markets by attracting tourists from Asia and Eastern Europe to offset the impact of the current global financial crisis.
"The markets in Asia and Eastern Europe are still available as the crisis has not affected Eastern Europe much," Tazbir said.
"There is an increasing trend in visits from Eastern European tourists. They have just started travel and leisure activities thanks to the improving economy in their countries."
Tazbir said Eastern Europe tourists made up about 15 percent of the 110,000 foreign tourists visiting Yogyakarta in 2007 or some 16,000 visitors. It is expected that the number will be higher this year. [The Jakarta Post]





